Glenmorangie The Quinta Ruban 14 is $147 at Dan Murphy's this week. Across roughly 25 standard drinks in the bottle that comes to about $5.79 a pour, which lands a dram at home just under a pint at the pub — about $13 for near enough two standard drinks, so about $6.28 each. Not a small bottle, then, but cheap by the pour for a full-strength whisky.
Here is the shape of it. At $147, the Quinta Ruban sits above what the drinkers of the bottles closest to it would pay for it. It is a bottle priced for its own fans: it fits them, and asks a bit more of everyone else.
What the nearest drinkers would pay
1/Glenmorangie The Quinta Ruban 14 is $147 this week. Price its age, name, strength and wine-cask fruit the way the rest of the range at Dan Murphy's is priced, and you get $233. That is about 37% under the going rate for its features.
2/What goes into that $233? Age is the biggest part at 35%, then the name on the label at 26%, strength at 17%, and the wine-cask fruit at 8%. The marzipan, cherry pie and dark chocolate the reviews note sit inside that small last line.
3/The going rate prices age, name and strength. What it cannot see is the rye and herbal spice, the citrus, and the green tea this whisky is strongest in. None of the features that set the $233 carries a price for the thing it does best.
4/Want to spend more? Glenfiddich 18 is $175, with oak, fresh apple and Christmas-pudding spice. It gives a Quinta Ruban drinker about 78% of what this one does. At $5.79 a standard drink against the pub's $6.28, the Quinta Ruban is a yes; the 18, a yes for a fuller Speyside.
| slot | 08-13 | 08-20 | 08-27 | 09-03 | 09-10 | 09-17 | 09-24 | 10-01 | 10-08 | 10-15 | 10-22 | 10-29 | 11-05 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| list / member | 133.99 observed | 133.99 m 110.00 observed | 128.99 m 110.00 observed | 128.99 m 110.00 observed | 95.99 observed | 146.99 observed | 146.99 observed | 146.99 observed | 146.99 observed | · | · | 146.99 observed | 146.99 observed |
| basis | mean | median | sd | min | max | range | cv | se mean | latest | own-range pctl |
|---|---|---|---|---|---|---|---|---|---|---|
| list | 136.72 | 146.99 | 15.58 | 95.99 | 146.99 | 51.00 | 11.4% | 4.70 | 146.99 | 100 |
| member | 131.08 | 146.99 | 20.23 | 95.99 | 146.99 | 51.00 | 15.4% | 6.10 | 146.99 | 100 |
| moments | m1 mean | m2 var | m3 skew | m4 ex-kurt | 95% band of the mean |
|---|---|---|---|---|---|
| list | 136.72 | 242.62 | -2.01 | 4.63 | 127.5 – 145.9 |
Hand a Mortlach The Wee Witchie 12 drinker the Glenmorangie The Quinta Ruban 14 and they'd put it at 78% of what their own bottle costs them, trimming a touch for its port-cask fruit. More on the Glenmorangie The Quinta Ruban 14 in this week's piece.
I worked it out over a quiet pour: Glenmorangie The Quinta Ruban 14 is $147 for about 25 standard drinks, which comes to $5.79 a glass at home, a little under the $6.28 a standard drink you'd pay for a pint at the pub. The full reckoning's in this week's piece.
If you like Glenmorangie The Quinta Ruban 14, the bottle closest to it is Mortlach The Wee Witchie 12. It gives a Glenmorangie The Quinta Ruban 14 drinker about 84% of what their own bottle does, and costs $23 more.
Some whiskies get along with everyone. The Glenmorangie Quinta Ruban 14 isn't quite that: it's loved most by the people already pouring it. A warm, easy dram with a following, and this week it asks a little more of you than the bottles around it.
310 bottles at Dan Murphy's can be priced per standard drink this week. Cheapest first: Grant's Triple Wood 1 litre at $1.99 a standard drink; the median is $4.16; Dalmore 21 Malt is the highest at $42.68. 235 of the 310 come in under a pint at the pub, which works out at $6.28 a standard drink.
305 bottles at Dan Murphy's can be priced per standard drink this week. Cheapest first: McAllister 1 litre at $2.00 a standard drink; the median is $4.03; Dalmore 21 Malt is the highest at $42.68. 228 of the 305 come in under a pint at the pub, which works out at $6.28 a standard drink.
| # | candidate | price | CEARP | price − CEARP |
|---|---|---|---|---|
| 1 | Oban 14 Year Old Single Malt Scotch Whisky 700mL | $135.00 | $130.07 | +4.93 |
| 2 | Glengoyne 12 Year Old Single Malt Scotch Whisky 700mL | $93.00 | $129.74 | -36.74 |
| 3 | Deanston 12YO Single Malt Scotch Whisky 700mL | $111.99 | $126.76 | -14.77 |
| 4 | Glengoyne 15 Year Old Single Malt Scotch Whisky 700mL | $161.99 | $126.09 | +35.90 |
| 5 | Glencadam 15YO Highland Single Malt Scotch Whisky 700mL | $150.00 | $125.69 | +24.31 |
| 6 | Glenmorangie Original 12 Year Old | $74.00 | $124.75 | -50.75 |
| 7 | Glengoyne 10 Year Old Single Malt Scotch Whisky 700mL | $98.99 | $122.96 | -23.97 |
| 8 | Fettercairn 18YO Single Malt 700ml | $357.99 | $122.59 | +235.40 |
| 9 | Glenfiddich 18 Year Old Single Malt Scotch Whisky 700mL | $174.90 | $122.08 | +52.82 |
| 10 | Glencadam 10 Year Old Highland Single Malt Scotch Whisky 700mL | $106.99 | $120.98 | -13.99 |