Wild Turkey 101: price guide · The Whisky Desk

The Whisky Desk

@thewhiskydesk · 2026-11-05 · from the Wild Turkey desk

Wild Turkey 101 is $78 at Dan Murphy's this week, and it usually sells around $73, so I'd read it as a guide. I like it poured slow: campfire smoke, cinnamon, a run of baking spice easing into muted brown sugar. More on it in this week's piece.

244/280 · sources · mergedmay_publish truequality passsite_publish trueprices: 3 price claim(s) verified live

Sources

Prices at Dan Murphy's as of 2026-11-05 (5 November 2026); vintage 2026-11-05.1; bottles: Wild Turkey 101 Kentucky Straight Bourbon Whiskey 700mL, Eagle Rare 10 Year Old Kentucky Straight Bourbon Whiskey 700mL, 1792 Small Batch Bourbon Whiskey 750mL.
Wild Turkey 101 price this week: $78 (price.ticket)
Wild Turkey 101 360° low (like for like): $73 (price_360.seats)
Wild Turkey 101 360° high (like for like): $78 (price_360.seats)
Eagle Rare 10 for a Wild Turkey 101 drinker: 92% (stand_ins.alternatives.share_of_ref)
Eagle Rare 10 drinker's answer for Wild Turkey 101 as a share of their own bottle: 79% (price_360.seats seat / peer_ticket)
Wild Turkey 101 usual price: $73 (price_guide.usual)
Wild Turkey 101 lowest seen: $70 (price_guide.seen_low)
Wild Turkey 101 highest seen: $78 (price_guide.seen_high)
what an Eagle Rare 10 drinker would pay for Wild Turkey 101: $78 (price_360.seats.seat)
1792 Small Batch for a Wild Turkey 101 drinker: 96% (stand_ins.alternatives.share_of_ref)
1792 Small Batch price as a share of Wild Turkey 101: 108% (stand_ins.alternatives.share_of_price)
1792 Small Batch price this week: $84 (price.ticket)
1792 Small Batch usual price: $84 (price_guide.usual)
1792 Small Batch lowest seen: $78 (price_guide.seen_low)
1792 Small Batch highest seen: $90 (price_guide.seen_high)
Eagle Rare 10 price as a share of Wild Turkey 101: 127% (stand_ins.alternatives.share_of_price)
Eagle Rare 10 price this week: $99 (price.ticket)
Eagle Rare 10 usual price: $99 (price_guide.usual)
Eagle Rare 10 lowest seen: $85 (price_guide.seen_low)
Eagle Rare 10 highest seen: $104 (price_guide.seen_high)
Wild Turkey 101 per standard drink: $2.80 (price.ticket / standard drinks)
Eagle Rare 10 per standard drink: $3.98 (price.ticket / standard drinks)
1792 Small Batch per standard drink: $3.03 (price.ticket / standard drinks)
a pint at the pub, per standard drink (about $13 a pint, about 2 standard drinks): $6.28 (PUB_PINT)
a pint at the pub: $13 (PUB_PINT)
Wild Turkey 101: standard drinks in the bottle: about 28
Eagle Rare 10: standard drinks in the bottle: about 25
1792 Small Batch: standard drinks in the bottle: about 28
under a pint at the pub, per standard drink: Wild Turkey 101, Eagle Rare 10 and 1792 Small Batch
over a pint at the pub, per standard drink: none

Omissions

None recorded.

Notes for reviewer

None recorded.

Frontmatter as merged

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premium over CE 360° · shared scale 0% to +70% across the eleven

Wild Turkey 101 Kentucky Straight Bourbon Whiskey

$77.99list 11-05

CE 360° $65.85 · 5.9% over · #26 of 44 in Kentucky

per standard drink $2.80 · #14 of 39 in Kentucky

24 pieces · observed

Eagle Rare 10 Year Old Kentucky Straight Bourbon Whiskey

$98.99list 11-05

CE 360° $81.25 · 9.7% over · #31 of 44 in Kentucky

per standard drink $3.98 · #28 of 39 in Kentucky

36 pieces · observed

1792 Small Batch Bourbon Whiskey

$83.99list 11-05

CE 360° $72.50 · 6.4% over · #28 of 44 in Kentucky

per standard drink $3.03 · #19 of 39 in Kentucky

39 pieces · observed

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