Scotch at Dan Murphy's, priced every Thursday. Lagavulin 16 and the ten bottles that define it.
Dan Murphy's · week of 2026-11-05
vintage 2026-11-05.1
operator tier
nightly build · origin/main@940a5be

From the Johnnie Walker desk · Thread · climbing-the-range · 2026-10-22

Climbing the Johnnie Walker range

mergedmay_publish truequality passsite_publish falseprices: 2 price claim(s) verified live

1/Climbing the Johnnie Walker range. Two rungs this week: Black Label 12 at $58, and the 18 at $179. One is a world-famous blend, poised and balanced, toffee and caramel under a twist of white smoke. The other sits a good way up the ladder. So before you reach for the taller bottle, here's the question worth asking: what does the step up actually get you? Let's walk it.

2/Step up to the 18: six more years, $121 more. Woodsmoke off green twigs, vanilla cream, honey over baked apples, a catch of smoke into the finish. Going up, the 18 gives a Black Label 12 drinker about 85% of what the Black Label 12 does. It isn't more of the same — what's different is mostly the extra sherry and dried fruit and those six years of age. Come back down, and the Black Label 12 gives an 18 drinker about 74% of what the 18 does, for 32% of its price.

3/So, a yes for each. The Black Label 12 for most nights: toffee, swirling caramel, whole almond, that white smoke, the closest thing to a complete blend at its price. The 18 when you want the extra sherry and dried fruit, candied apricot and gingerbread, a little more age in the glass. More is not always better. Pour the one that suits the night — and if you've only ever known one rung, try the other once.

Sources

  • Prices at Dan Murphy's as of 2026-10-22 (22 October 2026); vintage 2026-10-22.1; bottles: Johnnie Walker Black Label 12 Year Old Blended Scotch Whisky 700mL, Johnnie Walker 18 Year Old Blended Scotch Whisky 700mL.
  • Johnnie Walker Black Label 12 price this week: $58 (price.ticket)
  • Johnnie Walker 18 price this week: $179 (price.ticket)
  • Johnnie Walker 18 costs more than Johnnie Walker Black Label 12 by: $121 (price.ticket diff)
  • Johnnie Walker 18 for a Johnnie Walker Black Label 12 drinker (share of what the Johnnie Walker Black Label 12 gives): 85% (brand.siblings.stand_ins.sib_for_me.share)
  • Johnnie Walker Black Label 12 for a Johnnie Walker 18 drinker (share of what the Johnnie Walker 18 gives): 74% (brand.siblings.stand_ins.me_for_sib.share)
  • Johnnie Walker Black Label 12 price as a share of Johnnie Walker 18's: 32% (price.ticket ratio)
  • what's different between Johnnie Walker Black Label 12 and Johnnie Walker 18, mostly (from the model's ledger): the extra sherry and dried fruit and six years of age (brand.siblings.stand_ins.gives_up)
  • Johnnie Walker Black Label 12 per standard drink: $2.62 (price.ticket / standard drinks)
  • Johnnie Walker 18 per standard drink: $8.10 (price.ticket / standard drinks)
  • a pint at the pub, per standard drink (about $13 a pint, about 2 standard drinks): $6.28 (PUB_PINT)
  • a pint at the pub: $13 (PUB_PINT)
  • THE POINT (fixed: keep its figures): Going up, the Johnnie Walker 18 gives a Johnnie Walker Black Label 12 drinker about 85% of what the Johnnie Walker Black Label 12 does. It isn't more of the same: what's different is mostly the extra sherry and dried fruit and six years of age. Coming back down, the Johnnie Walker Black Label 12 gives a Johnnie Walker 18 drinker about 74% of what the Johnnie Walker 18 does, for 32% of its price.
  • Johnnie Walker Black Label 12: standard drinks in the bottle: about 22
  • Johnnie Walker 18: standard drinks in the bottle: about 22
  • under a pint at the pub, per standard drink: Johnnie Walker Black Label 12
  • over a pint at the pub, per standard drink: Johnnie Walker 18 (never say every bottle is under the pint)

Omissions

None recorded.

Notes for reviewer

None recorded.

Frontmatter as merged
{
 "date": "2026-10-22",
 "title": "Climbing the Johnnie Walker range",
 "angle": "climbing-the-range",
 "shape": "thread",
 "masthead": "the-whisky-guy",
 "status": "draft",
 "may_publish": true,
 "generator": "new",
 "artefact_id": "2026-10-22-cycle/climbing-the-range/johnnie-walker-black-label-12-year-old-blended-scotch-whisky-d17843",
 "grounded_on": "2026-10-22.1",
 "subjects": [
  "Johnnie Walker Black Label 12 Year Old Blended Scotch Whisky 700mL",
  "Johnnie Walker 18 Year Old Blended Scotch Whisky 700mL"
 ],
 "claims": [
  {
   "item": "Johnnie Walker Black Label 12 Year Old Blended Scotch Whisky 700mL",
   "kind": "price",
   "value": 57.9,
   "basis": "list",
   "stockcode": "9067"
  },
  {
   "item": "Johnnie Walker 18 Year Old Blended Scotch Whisky 700mL",
   "kind": "price",
   "value": 178.99,
   "basis": "list",
   "stockcode": "645103"
  }
 ],
 "score": 458,
 "news": [],
 "seed": 1946863362,
 "plan_n": 407,
 "plan_day": "Sat",
 "plan_source": "derived from the article",
 "writer": "claude -p --output-format json",
 "tries": 1,
 "passed_on_try": 1,
 "needs_a_person": false,
 "checks": {
  "required facts": true,
  "no invented reason": true,
  "Australian spelling": true,
  "machine habits": true,
  "proofread": true,
  "reluctance": true,
  "post plan": true,
  "no causal claims": true,
  "invented flavours": true,
  "swap reasons": true,
  "banned words": true,
  "length": true,
  "comparisons": true,
  "numbers traced": true,
  "like for like": true
 },
 "site_publish_share": false,
 "site_share_pct": 25,
 "verified_at": "2026-10-24T08:09:23.000Z",
 "verified_by": "etl/price_verify.py",
 "verified_prices": {
  "9067": {
   "value": 57.9,
   "basis": "list"
  },
  "645103": {
   "value": 178.99,
   "basis": "list"
  }
 },
 "verification_note": "2 price claim(s) verified live",
 "quality_gate": "pass",
 "gated_at": "2026-10-24T08:09:23.000Z",
 "site_publish": false,
 "quality_notes": "new generator: 15 of 15 checks passed"
}