Bowmore 12: neighbours' price

The Whisky Desk

@thewhiskydesk · 2026-10-22 · from the Bowmore desk

Ask an Ardbeg 10 drinker what they'd give for a Bowmore 12 and I reckon it lands at 88% of what their own bottle costs them, nudged down a touch for the lighter strength. I've set out where it sits with the neighbours in this week's piece.

239/280 · sources · mergedmay_publish truequality passsite_publish falseprices: 4 price claim(s) verified live

Sources

Prices at Dan Murphy's as of 2026-10-22 (22 October 2026); vintage 2026-10-22.1; bottles: Bowmore 12 Year Old Scotch Whisky 700mL, Ardbeg 10 Year Old Islay Single Malt Scotch Whisky 700mL, Caol Ila 12 Year Old Single Malt Scotch Whisky 700mL, Laphroaig 10 Year Old Single Malt Scotch Whisky 700mL.
Bowmore 12 price this week: $95 (price.ticket)
Bowmore 12 360° low (like for like): $78 (price_360.seats)
Bowmore 12 360° high (like for like): $115 (price_360.seats)
Bowmore 12 usual price: $110 (price_guide.usual)
Bowmore 12 lowest seen: $95 (price_guide.seen_low)
Bowmore 12 highest seen: $110 (price_guide.seen_high)
what an Ardbeg 10 drinker would pay for Bowmore 12: $106 (price_360.seats.seat)
Ardbeg 10 drinker's answer for Bowmore 12 as a share of their own bottle: 88% (seat / peer_ticket)
Ardbeg 10 for a Bowmore 12 drinker: 91% (stand_ins.alternatives)
Caol Ila 12 for a Bowmore 12 drinker: 97% (stand_ins.alternatives.share_of_ref)
Caol Ila 12 price as a share of Bowmore 12: 104% (stand_ins.alternatives.share_of_price)
Caol Ila 12 price this week: $99 (price.ticket)
Laphroaig 10 for a Bowmore 12 drinker: 94% (stand_ins.alternatives.share_of_ref)
Laphroaig 10 price as a share of Bowmore 12: 102% (stand_ins.alternatives.share_of_price)
Laphroaig 10 price this week: $97 (price.ticket)
Ardbeg 10 price as a share of Bowmore 12: 127% (stand_ins.alternatives.share_of_price)
Ardbeg 10 price this week: $121 (price.ticket)
Ardbeg 10 usual price: $121 (price_guide.usual)
Ardbeg 10 lowest seen: $105 (price_guide.seen_low)
Ardbeg 10 highest seen: $121 (price_guide.seen_high)
Bowmore 12 per standard drink: $4.30 (price.ticket / standard drinks)
Ardbeg 10 per standard drink: $4.76 (price.ticket / standard drinks)
Caol Ila 12 per standard drink: $4.17 (price.ticket / standard drinks)
Laphroaig 10 per standard drink: $4.39 (price.ticket / standard drinks)
a pint at the pub, per standard drink (about $13 a pint, about 2 standard drinks): $6.28 (PUB_PINT)
a pint at the pub: $13 (PUB_PINT)
Bowmore 12: standard drinks in the bottle: about 22
Ardbeg 10: standard drinks in the bottle: about 25
Caol Ila 12: standard drinks in the bottle: about 24
Laphroaig 10: standard drinks in the bottle: about 22
under a pint at the pub, per standard drink: Bowmore 12, Ardbeg 10, Caol Ila 12 and Laphroaig 10
over a pint at the pub, per standard drink: none

Omissions

None recorded.

Notes for reviewer

None recorded.

Frontmatter as merged

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premium over CE 360° · shared scale 0% to +70% across the eleven

Bowmore 12

$109.99list 11-05

CE 360° $83.49 · 12.1% over · #7 of 16 in Islay

per standard drink $4.98 · #13 of 16 in Islay

40 pieces · observed

Caol Ila 12

$137.99list 11-05

CE 360° $88.74 · 10.4% over · #4 of 16 in Islay

per standard drink $5.81 · #15 of 16 in Islay

64 pieces · observed

Laphroaig 10 Year Old Single Malt Scotch Whisky

$108.85list 11-05

CE 360° $86.43 · 10.9% over · #5 of 16 in Islay

per standard drink $4.93 · #12 of 16 in Islay

25 pieces · observed

source file: drafts/2026-10-22-n120-article-cut-bowmore-12-neighbours-price.md