From the Chivas Regal desk · Thread · what-youre-paying-for · 2026-10-29

What you're paying for: Chivas Regal XV 15

mergedmay_publish truequality passsite_publish trueprices: 2 price claim(s) verified live

1/What are you paying for in a Chivas Regal XV 15? Price its age, strength, name and style the way Dan Murphy's prices everything else, and the features come to $117. This week it's $89, about 24% under that going rate.

2/That $117 breaks into parts. Age is the big one, 58%. The name on the label, 15%. Sherry and dried fruit, another 15%. Strength, 9%. Most of it is the years.

3/Its own drinker weights the same features differently. Age, but harder: 82%. Sherry and dried fruit, 13%. The going rate and the drinker both look at the years and the fruit; they just balance them their own way.

4/Want to spend more? Dewar's 18 is $131 this week and gives an XV 15 drinker about 95% of what the XV 15 does. More isn't always better. At $89 the XV 15 brings marmalade, dark fruit, toffee and wood spice for a frosty night. One to pour. Give it a go.

Sources

Prices at Dan Murphy's as of 2026-10-29 (29 October 2026); vintage 2026-10-29.1; bottles: Chivas Regal XV 15 Year Old Blended Scotch Whisky 700mL, Dewar’s 18 Year Old Blended Scotch Whisky 750mL.
going rate for Chivas Regal XV 15's features: $117 (hedonic.hedonic_price)
Chivas Regal XV 15's price against its going rate (under): 24% (hedonic.ticket_vs_hedonic_pct)
Chivas Regal XV 15 price this week: $89 (price.ticket)
share of the going rate: age: 58% (hedonic.drivers)
share of the going rate: the name on the label: 15% (hedonic.drivers)
share of the going rate: sherry and dried fruit: 15% (hedonic.drivers)
share of the going rate: strength: 9% (hedonic.drivers)
what a Chivas Regal XV 15 drinker values: age: 82% (self_ledger)
what a Chivas Regal XV 15 drinker values: sherry and dried fruit: 13% (self_ledger)
Dewar’s 18 for a Chivas Regal XV 15 drinker: 95% (stand_ins.alternatives.share_of_ref)
Dewar’s 18 price this week: $131 (price.ticket)
Chivas Regal XV 15 per standard drink: $4.03 (price.ticket / standard drinks)
Dewar’s 18 per standard drink: $5.53 (price.ticket / standard drinks)
a pint at the pub, per standard drink (about $13 a pint, about 2 standard drinks): $6.28 (PUB_PINT)
a pint at the pub: $13 (PUB_PINT)
THE POINT (fixed: keep its figures): Chivas Regal XV 15 is $89 this week: about 24% under the going rate for its features, $117.
Chivas Regal XV 15: standard drinks in the bottle: about 22
Dewar’s 18: standard drinks in the bottle: about 24
under a pint at the pub, per standard drink: Chivas Regal XV 15 and Dewar’s 18
over a pint at the pub, per standard drink: none

Omissions

None recorded.

Notes for reviewer

None recorded.

Frontmatter as merged

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premium over CE 360° · shared scale 0% to +70% across the eleven

Chivas Regal XV 15 Year Old Blended Scotch Whisky

$88.99list 11-05

CE 360° $85.20 · 4.3% over · #29 of 79 in Speyside

per standard drink $3.89 · #28 of 75 in Speyside

31 pieces · observed

Dewar’s 18 Year Old Blended Scotch Whisky

$130.99list 11-05

CE 360° $105.76 · 13.5% over · #17 of 38 in Highlands

per standard drink $5.53 · #20 of 36 in Highlands

39 pieces · observed

source file: drafts/2026-10-29-n44-what-youre-paying-for-what-you-re-paying-for-chivas-regal-xv-15.md