1/What are you paying for in Wild Turkey 101? Price its strength, age, name and style the way Dan Murphy's prices the rest, and you land near $109. This week it's $73. That's about 33% under the going rate for its features.
2/What makes up that $109? Strength is the biggest part at 44%. Age is 29%. The name on the label, 18%. Sherry and dried fruit, 8%. Four features, priced the way the whisky around it is priced. Put them together and you get the going rate.
3/What those four features can't see: rye and herbal spice. It's what the 101 leans on hardest. Baking-spice warmth, vanilla, a fun sipper, a willing mixer. None of the priced features carries a cost for it. We like what isn't on the bill.
4/Want to spend up? 1792 Small Batch is $83 this week: toasted nuts and a peppery finish. For a 101 drinker it gives about 95% of what the 101 does. More is not always better. At $2.62 a standard drink the 101 sits under a $6.28 pub pour. Pepper? The 1792. Otherwise the 101.
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