From the Glenfiddich desk · Thread · what-youre-paying-for · 2026-10-29

What you're paying for: Glenfiddich 12

mergedmay_publish truequality passsite_publish falseprices: 2 price claim(s) verified live

1/What are you paying for in a bottle of Glenfiddich 12? Price its age, name, style and strength the way the rest of Dan Murphy's is priced and the features come to $123. This week it's $79, about 36% under that going rate.

2/What makes up that $123? Mostly its age, at 42%, and the name on the label, at 34%. Being a single malt accounts for 13%, its strength 9%. Most of the going rate sits in how long it aged and whose name is on the front, not in the liquid itself.

3/What none of that prices is how it tastes. Glenfiddich 12 is strongest in orchard fruit and malt — the pear and apple, the light cereal — and not one of the features setting the going rate puts a number on it. The flavour comes free.

4/And paying less needn't mean getting less: a Glenfiddich 12 drinker gets about 98% of it from Glen Moray 12 at $71 — honey, toffee, soft oak, nectarine, lychee. Two malts much alike, $3.57 and $3.21 a standard drink, both under a $13 pub pint. Yes either way.

Sources

Prices at Dan Murphy's as of 2026-10-29 (29 October 2026); vintage 2026-10-29.1; bottles: Glenfiddich 12 Year Old Single Malt Scotch Whisky 700mL, Glen Moray 12 Year Old Single Malt Scotch Whisky 700mL.
going rate for Glenfiddich 12's features: $123 (hedonic.hedonic_price)
Glenfiddich 12's price against its going rate (under): 36% (hedonic.ticket_vs_hedonic_pct)
Glenfiddich 12 price this week: $79 (price.ticket)
share of the going rate: age: 42% (hedonic.drivers)
share of the going rate: the name on the label: 34% (hedonic.drivers)
share of the going rate: being a single malt: 13% (hedonic.drivers)
share of the going rate: strength: 9% (hedonic.drivers)
Glen Moray 12 for a Glenfiddich 12 drinker: 98% (stand_ins.alternatives.share_of_ref)
Glen Moray 12 price this week: $71 (price.ticket)
Glenfiddich 12 per standard drink: $3.57 (price.ticket / standard drinks)
Glen Moray 12 per standard drink: $3.21 (price.ticket / standard drinks)
a pint at the pub, per standard drink (about $13 a pint, about 2 standard drinks): $6.28 (PUB_PINT)
a pint at the pub: $13 (PUB_PINT)
THE POINT (fixed: keep its figures): Glenfiddich 12 is $79 this week: about 36% under the going rate for its features, $123.
Glenfiddich 12: standard drinks in the bottle: about 22
Glen Moray 12: standard drinks in the bottle: about 22
under a pint at the pub, per standard drink: Glenfiddich 12 and Glen Moray 12
over a pint at the pub, per standard drink: none

Omissions

None recorded.

Notes for reviewer

None recorded.

Frontmatter as merged

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premium over CE 360° · shared scale 0% to +70% across the eleven

Glenfiddich 12 Year Old Single Malt Scotch Whisky 700mL

$74.95list 11-05

CE 360° $73.38 · 3.4% over · #21 of 79 in Speyside

per standard drink $3.39 · #24 of 75 in Speyside

24 pieces · observed

Glen Moray 12 Year Old Single Malt Scotch Whisky

$78.99list 11-05

CE 360° $77.09 · 2.4% over · #17 of 79 in Speyside

per standard drink $3.58 · #27 of 75 in Speyside

66 pieces · observed

source file: drafts/2026-10-29-n107-what-youre-paying-for-what-you-re-paying-for-glenfiddich-12.md