Scotch at Dan Murphy's, priced every Thursday. Lagavulin 16 and the ten bottles that define it.
Dan Murphy's · week of 2026-11-05
vintage 2026-11-05.1
operator tier
nightly build · origin/main@940a5be

From the Royal Salute desk · Thread · what-youre-paying-for · 2026-10-29

What you're paying for: Royal Salute 21

mergedmay_publish truequality passsite_publish trueprices: 2 price claim(s) verified live

1/What are you paying for in a bottle of Royal Salute 21? Price its age, name, sherry and strength the way the rest of Dan Murphy's whisky is priced, and you land on $260. That's the going rate. This week it sells at $210, about 19% under it.

2/What makes up that $260? Age is the biggest part at 46%, then the name on the label at 33%, sherry and dried fruit at 15%, strength at 5%. In the glass that reads as masses of orchard fruit, a rounded, supple oak, thick and chewy with a little nut on the finish.

3/Its own drinker weights those same features differently. For them it's mostly age at 66%, then sherry and dried fruit at 17%, the name on the label at 15%. The going rate leans harder on the name; the drinker leans harder on the years in the cask.

4/Johnnie Walker 18 sells at $179 this week and gives a Royal Salute 21 drinker about 91% of what they value: woodsmoke, baked apples, honey, a catch of smoke on the finish. If age is the draw, Royal Salute 21 at $210. If you want most of it for less, this.

Sources

  • Prices at Dan Murphy's as of 2026-10-29 (29 October 2026); vintage 2026-10-29.1; bottles: Royal Salute 21 Year Old Blended Scotch Whisky 700mL, Johnnie Walker 18 Year Old Blended Scotch Whisky 700mL.
  • going rate for Royal Salute 21's features: $260 (hedonic.hedonic_price)
  • Royal Salute 21's price against its going rate (under): 19% (hedonic.ticket_vs_hedonic_pct)
  • Royal Salute 21 price this week: $210 (price.ticket)
  • share of the going rate: age: 46% (hedonic.drivers)
  • share of the going rate: the name on the label: 33% (hedonic.drivers)
  • share of the going rate: sherry and dried fruit: 15% (hedonic.drivers)
  • share of the going rate: strength: 5% (hedonic.drivers)
  • what a Royal Salute 21 drinker values: age: 66% (self_ledger)
  • what a Royal Salute 21 drinker values: sherry and dried fruit: 17% (self_ledger)
  • what a Royal Salute 21 drinker values: the name on the label: 15% (self_ledger)
  • Johnnie Walker 18 for a Royal Salute 21 drinker: 91% (stand_ins.alternatives.share_of_ref)
  • Johnnie Walker 18 price this week: $179 (price.ticket)
  • Royal Salute 21 per standard drink: $9.51 (price.ticket / standard drinks)
  • Johnnie Walker 18 per standard drink: $8.10 (price.ticket / standard drinks)
  • THE POINT (fixed: keep its figures): Royal Salute 21 is $210 this week: about 19% under the going rate for its features, $260.
  • Royal Salute 21: standard drinks in the bottle: about 22
  • Johnnie Walker 18: standard drinks in the bottle: about 22

Omissions

None recorded.

Notes for reviewer

None recorded.

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