1/What are you paying for in an Aberlour 14? Price its age, strength, name and style the way Dan Murphy's prices the rest of its whisky, and you land near $132. This week it's $160, about 21% over that going rate. So where does the extra sit?
2/That $132 breaks down by feature. Age does most of the work at 49%. Then sherry and dried fruit at 24%, being a single malt at 12%, and strength at 8%. The same features priced across the whole range, here weighted towards age.
3/Its own drinker splits things a little differently. Age again, but 46%. Sherry and dried fruit higher, at 29%. Being a single malt higher too, 22%. Same features, more weight on the fruit and the name, less on bare age.
4/More isn't always more. Glenfiddich 18 is $180 this week and gives an Aberlour 14 drinker about 87% of what the Aberlour does. That's $8.14 a pour at home against $7.24. So: content with the Aberlour at $160, or stretching for the 18? Your call.
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