Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.81 | yes | An article on Wild Turkey 81p leads with its ticket of $51 against a peer median of $72, 29% under. In its 10-week window that is level with its low (earlier weeks: low $51, high $55). It is a Kentucky bourbon at 40.5% ABV. |
| Compare the pair | 0.55 | The engine's nearest neighbour to Wild Turkey 81p ($51) is Wild Turkey Kentucky Straight Rye ($65). Wild Turkey Kentucky Straight Rye is $14 dearer; the pair piece asks what the extra buys. One is a Kentucky bourbon, the other a Kentucky rye. | |
| Divergence take | 0.7 | By attributes alone Wild Turkey 101 is Wild Turkey 81p's 12th nearest bottle; once price is counted the engine puts it 212th. Tickets: $51 against $78. Its peers' median is $72, so it sits 29% under them. | |
| Hot 21 / Cold 21 | 0.01 | Wild Turkey 81p is on neither the Hot 21 nor the Cold 21 this week: $51 against a fair value of $51, 1% over, which ranks 268th hottest of 323 bottles. Its peers' median is $72, so it sits 29% under them. | |
| KB position | 0.78 | Wild Turkey 81p is the cheapest of Wild Turkey's 6 bottles at $51. The brand's band runs $51 to $157, median $78, a statistic. A position piece checks that band against what the knowledge base holds. Its peers' median is $72, so it sits 29% under them. | |
| Price raid | 0 | Wild Turkey 81p holds at $51 for the 7th week running: no price move to report. In its 10-week window that is level with its low (earlier weeks: low $51, high $55). Its peers' median is $72, so it sits 29% under them. | |
| Similarity surprise | 0.74 | The engine's nearest bottle to Wild Turkey 81p, a Kentucky bourbon, is Wild Turkey Kentucky Straight Rye, a Kentucky rye. Tickets: $51 against $65. 10 of its 20 nearest differ from it in country or style. Its peers' median is $72, so it sits 29% under them. | |
| The whole shelf | 0.01 | yes | On the Kentucky shelf of 44 bottles Wild Turkey 81p is 34th hottest: $51 against a fair value of $51, 1% over. The shelf's median ticket is $79. Its peers' median is $72, so it sits 29% under them. |
| Value pick | 0 | None of Wild Turkey 81p's ten nearest neighbours is $5 cheaper: at $51 it is the value end of its own neighbourhood. The nearest, Wild Turkey Kentucky Straight Rye, is $65. The engine's indifference price for Wild Turkey Kentucky Straight Rye against it is $51; the ticket is $14 over. |